더불어민주당이 26일 정용진 신세계그룹 회장의 탱크데이 파동에 대한 대국민 사과에 대해 "진정성이 있다"고 긍정평가했다가, 5.18단체들이 강력 반발하자 "진정성이 없다"고 말을 바꿨다.
강준현 민주당 수석대변인은 이날 오전 정 회장 사과후 국회 기자간담회에서 정 회장의 사과에 대해 “진정성이 있다”며 “잘 마무리 된 것 같다”고 말해, 추가 공세를 하지 않을 것임을 시사했다.
그러나 조승래 민주당 사무총장은 오후 기자간담회에서 “사고 원인이나 향후 재발 방지 대책에 대해서도 사과의 내용과 형식 모든 측면에서 진정성이 없다”고 평가를 바꿨다.
특히 “각별히 5·18 유공자 등 피해자들은 ‘대국민 사과문이 황당하다’, ‘진정성이 없다’, ‘알맹이도 진정성도 없다’ 이렇게 얘기하고 있다”며 “심지어는 ‘우리를 우롱하는 결과이다’, ‘2차 가해로 느껴질 정도이다’ 이렇게 피해자들이 말하고 있다”고 말해, 입장 변경이 5.18단체들의 반발 때문임을 시사했다.
그러면서 “한마디로 신세계 정용진 회장의 사과는 사과라고 볼 수 없다”며 “그 황당한, 그릇된 마케팅이 왜 발생했는지 정확한 진상 파악도 안 한 상태에서 AI한테 물어봐서 했다든지, 물탱크를 보고 했다든지라는 황당한 궤변을 늘어놓은 것으로 오늘 사과를 진행한 것은 도저히 납득하거나 용납하기 어려운 것 같다”며 정회장과 신세계그룹을 맹비난했다.
정청래 대표도 페이스북을 통해 “정용진 회장의 뒤늦은 사과를 보며 씁쓸하다. 그동안 극우적 언행을 봤을때 소나기 피하기성 가식적 사과가 아닌가 의심을 지울 수가 없다”며 “진정한 사과는 책임과 실천이다. 상처받은 분들께는 턱없이 부족하다. 더 노력하시라”고 비판했다.
이어 “정 회장은 5.18 영령들께 더 머리 숙여 사죄하고, 정 회장의 사과에 분노하는 민심에 더 진정성 있고 더 책임지는 조치를 취하기 바란다”며 “맨입사과로 끝날 일이 아님을 명심하시라”며 모종의 보상조치를 요구하기도 했다.
"정 회장 사과에 진정성이 있다"고 평가했던 강준현 수석대변인은 오후에 기자들과 만나 "해당 사안에 관련해 제가 좀 깊이 있게 헤아리지 못했다”며 “미숙한 답변이었다”며 사과하기도 했다.
반면에 김부겸 대구시장 후보는 페이스북을 통해 "정용진 신세계 회장이 ‘스타벅스 논란’에 대해 사과했다. 본인의 책임을 분명히 했다"며 "이제 이 정도 선에서 그쳤으면 한다"고 반대 입장을 밝혔다.
그러면서 "정 회장이 이번 사태 장본인으로 지목된 까닭은, 기업인의 본분을 벗어나 정치적 메시지를 남발했던 자신의 과거 이력 때문"이라며 "그렇다고 정부나 정치권이 특정 기업을 공개적으로 압박하거나, 소비 자체를 비난하는 분위기로 흐르면 안 된다. 정용진 대표가 사과했으니, 정부 여당도 이제 국민을 믿고 지켜봐 주시길 정중히 요청드린다"고 덧붙였다.
김 후보는 대구에서 삼성그룹을 창업한 고 이병철 회장 외손자인 정 회장에 대한 과도한 압박이 대구 표심에 악재로 작용하지 않을까 우려하는 분위기다.
....deeply sorry for an unacceptable marketing incident in Korea that referenced and coincided with May 18 Gwangju this should never have happened https://en.yna.co.kr/view/AEN20260520001100315
.,.[로이터통신-Starbucks Global] .saying it was sorry investigation had begun https://www.reuters.com/world/asia-pacific/starbucks-korea-head-fired-after- promotion-sparks-public-uproar-2026-05-19/
...deeply sorry for an unacceptable marketing incident in Korea that referenced and coincided with May 18 Gwangju this should never have happened https://en.yna.co.kr/view/AEN20260520001100315
,.[로이터통신-Starbucks Global] .saying it was sorry investigation had begun https://www.reuters.com/world/asia-pacific/starbucks-korea-head-fired-after- promotion-sparks-public-uproar-2026-05-19/
..........,[로이터통신-Starbucks Global] .saying it was sorry investigation had begun https://www.reuters.com/world/asia-pacific/starbucks-korea-head-fired-after- promotion-sparks-public-uproar-2026-05-19/
.........,[로이터통신-Starbucks Global] .saying it was sorry investigation had begun https://www.reuters.com/world/asia-pacific/starbucks-korea-head-fired-after- promotion-sparks-public-uproar-2026-05-19/
........,[로이터통신-Starbucks Global] .saying it was sorry investigation had begun https://www.reuters.com/world/asia-pacific/starbucks-korea-head-fired-after- promotion-sparks-public-uproar-2026-05-19/
........,[로이터통신-Starbucks Global] saying it was sorry investigation had begun https://www.reuters.com/world/asia-pacific/starbucks-korea-head-fired-after- promotion-sparks-public-uproar-2026-05-19/
.......,[로이터통신-Starbucks Global] saying it was sorry investigation had begun https://www.reuters.com/world/asia-pacific/starbucks-korea-head-fired-after- promotion-sparks-public-uproar-2026-05-19/
......,[로이터통신-Starbucks Global] saying it was sorry investigation had begun https://www.reuters.com/world/asia-pacific/starbucks-korea-head-fired-after- promotion-sparks-public-uproar-2026-05-19/
.....,[로이터통신-Starbucks Global] saying it was sorry investigation had begun https://www.reuters.com/world/asia-pacific/starbucks-korea-head-fired-after- promotion-sparks-public-uproar-2026-05-19/
....,[로이터통신-Starbucks Global] saying it was sorry investigation had begun https://www.reuters.com/world/asia-pacific/starbucks-korea-head-fired-after- promotion-sparks-public-uproar-2026-05-19/
...,[로이터통신-Starbucks Global] saying it was sorry investigation had begun https://www.reuters.com/world/asia-pacific/starbucks-korea-head-fired-after- promotion-sparks-public-uproar-2026-05-19/
..,[로이터통신-Starbucks Global] saying it was sorry investigation had begun https://www.reuters.com/world/asia-pacific/starbucks-korea-head-fired-after- promotion-sparks-public-uproar-2026-05-19/
.,[로이터통신-Starbucks Global] saying it was sorry investigation had begun https://www.reuters.com/world/asia-pacific/starbucks-korea-head-fired-after- promotion-sparks-public-uproar-2026-05-19/
..deeply sorry for an unacceptable marketing incident in Korea that referenced and coincided with May 18 Gwangju this should never have happened https://en.yna.co.kr/view/AEN20260520001100315
,[로이터통신-Starbucks Global] saying it was sorry investigation had begun https://www.reuters.com/world/asia-pacific/starbucks-korea-head-fired-after- promotion-sparks-public-uproar-2026-05-19/
............[로이터통신-Starbucks Global] saying it was sorry investigation had begun https://www.reuters.com/world/asia-pacific/starbucks-korea-head-fired-after- promotion-sparks-public-uproar-2026-05-19/
...........[로이터통신-Starbucks Global] saying it was sorry investigation had begun https://www.reuters.com/world/asia-pacific/starbucks-korea-head-fired-after- promotion-sparks-public-uproar-2026-05-19/
..........[로이터통신-Starbucks Global] saying it was sorry investigation had begun https://www.reuters.com/world/asia-pacific/starbucks-korea-head-fired-after- promotion-sparks-public-uproar-2026-05-19/
.........[로이터통신-Starbucks Global] saying it was sorry investigation had begun https://www.reuters.com/world/asia-pacific/starbucks-korea-head-fired-after- promotion-sparks-public-uproar-2026-05-19/
.deeply sorry for an unacceptable marketing incident in Korea that referenced and coincided with May 18 Gwangju this should never have happened https://en.yna.co.kr/view/AEN20260520001100315
........[로이터통신-Starbucks Global] saying it was sorry investigation had begun https://www.reuters.com/world/asia-pacific/starbucks-korea-head-fired-after- promotion-sparks-public-uproar-2026-05-19/
.......[로이터통신-Starbucks Global] .saying it was sorry investigation had begun https://www.reuters.com/world/asia-pacific/starbucks-korea-head-fired-after- promotion-sparks-public-uproar-2026-05-19/
.......[로이터통신-Starbucks Global] saying it was sorry investigation had begun https://www.reuters.com/world/asia-pacific/starbucks-korea-head-fired-after- promotion-sparks-public-uproar-2026-05-19/
......[로이터통신-Starbucks Global] saying it was sorry investigation had begun https://www.reuters.com/world/asia-pacific/starbucks-korea-head-fired-after- promotion-sparks-public-uproar-2026-05-19/
.....[로이터통신-Starbucks Global] saying it was sorry investigation had begun https://www.reuters.com/world/asia-pacific/starbucks-korea-head-fired-after- promotion-sparks-public-uproar-2026-05-19/
....[로이터통신-Starbucks Global] saying it was sorry investigation had begun https://www.reuters.com/world/asia-pacific/starbucks-korea-head-fired-after- promotion-sparks-public-uproar-2026-05-19/
...[로이터통신-Starbucks Global] saying it was sorry investigation had begun https://www.reuters.com/world/asia-pacific/starbucks-korea-head-fired-after- promotion-sparks-public-uproar-2026-05-19/
..[로이터통신-Starbucks Global] saying it was sorry investigation had begun https://www.reuters.com/world/asia-pacific/starbucks-korea-head-fired-after- promotion-sparks-public-uproar-2026-05-19/
.[로이터통신-Starbucks Global] saying it was sorry investigation had begun https://www.reuters.com/world/asia-pacific/starbucks-korea-head-fired-after- promotion-sparks-public-uproar-2026-05-19/
deeply sorry for an unacceptable marketing incident in Korea that referenced and coincided with May 18 Gwangju this should never have happened https://en.yna.co.kr/view/AEN20260520001100315
[로이터통신-Starbucks Global] saying it was sorry investigation had begun https://www.reuters.com/world/asia-pacific/starbucks-korea-head-fired-after- promotion-sparks-public-uproar-2026-05-19/